Braze
Senior Designer - Contract
Collaborated with the creative team to design long-form content visuals, including page layouts, spot illustrations, and data visualizations for reports and guides.
Created illustrations and infographics for blog articles, boosting engagement.
Designed a 150+ page employee handbook, balancing clarity and visual appeal.
Produced branded visuals and marketing collateral for events and swag, enhancing brand visibility.
Led the creation of digital marketing assets, including banners and social media graphics, driving increased user engagement.
Developed brand identities for sub-brands, ensuring consistency across digital and print.
Employee Patch Program
The People Team at Braze wanted to develop a set of patches to give employees based in all of their offices around the globe. I was commissioned to come up with Illustrations that combined the locality of each office along with the company’s brand. Drawing inspiration from traditional travel patches for national parks, I created these fun illustrations. Also, drawing from my experience in fiber arts, I made sure that the stitch patterns and thread colors the vendor used translated appropriately onto the finished patches.
Braze Learning Logo
Braze Learning is a customer portal where marketing practitioners can look up relevant content, learn about new tools, and access new skill sets to elevate their campaigns to the next level. This unique space needed to have a unique look but also fit within the Braze ecosystem. The following are examples of logo development and the application of that sub-brand in the company’s annual Forge conference in the form of a cafe and lounge space dedicated to customer training.
Guides and Reports
As a freelancer for Braze, many projects assigned to me were long-form content pieces. These content pieces consisted of informative guides ranging in topics like campaign orchestration, optimization for eCommerce, and customer journey insights for FinTech.
Working closely with the content editor and art director, I structured and developed page layouts, made spot illustrations for complex concepts, and visualized graphs and data for over 10 guides along with social and marketing assets to promote each piece. Below are some examples of that work.
Social Media Campaigns
The following projects were commissioned pieces of illustration and animation dedicated to showcasing the culture at Braze during key holidays and company milestones.
